منابع مشابه
Psychological targeting as an effective approach to digital mass persuasion
People are exposed to persuasive communication across many different contexts: Governments, companies, and political parties use persuasive appeals to encourage people to eat healthier, purchase a particular product, or vote for a specific candidate. Laboratory studies show that such persuasive appeals are more effective in influencing behavior when they are tailored to individuals' unique psyc...
متن کاملNovel 5-HT6 receptor antagonists/D2 receptor partial agonists targeting behavioral and psychological symptoms of dementia.
We describe a novel class of designed multiple ligands (DMLs) combining serotonin 5-HT6 receptor (5-HT6R) antagonism with dopamine D2 receptor (D2R) partial agonism. Prototype hybrid molecules were designed using docking to receptor homology models. Diverse pharmacophore moieties yielded 3 series of hybrids with varying in vitro properties at 5-HT6R and D2R, and at M1 receptor and hERG channel ...
متن کاملResearch Advances in Critical Care: Targeting Patients' Physiological and Psychological Outcomes
1Faculty of Nursing, Edmonton Clinic Health Academy (ECHA), University of Alberta, 11405-87th Avenue, Edmonton, AB, Canada T6G 1C9 2Department of Nursing, Cyprus University of Technology, 15 Vragadinou Street, 3041 Limassol, Cyprus 3Griffith University, 170 Kessels Road, Nathan, QLD 4111, Australia 4Abu Dhabi Health Service Company, P.O. Box 109090, Abu Dhabi, UAE 5Hadassah Hebrew University Me...
متن کاملPsychological Preparation of Children for Surgery: Awareness Survey Targeting Medical Professionals
The objective of this study was to conduct a nation-wide survey to investigate the state of: 1) the prevalence of psychological preparation of children undergoing surgery; and 2) the awareness of psychological preparation of children by medical professionals (physicians and nurses). We also aimed to identify the issues that need to be addressed next. A total of 178 physicians and 291 nurses wor...
متن کاملTARGETING CUSTOMERS: A FUZZY CLASSIFICATION APPROACH
Nowadays, marketing serves the purpose of maximizing customer lifetime value (CLV) and customer equity, which is the sum of the lifetime values of the company’s customers. But, CLV calculation encounters some difficulties which limit the usage of this technique. Nonetheless, companies looking for methods to know how to calculate their customers’ CLV. In this paper, fuzzy classification rules we...
متن کاملذخیره در منابع من
با ذخیره ی این منبع در منابع من، دسترسی به آن را برای استفاده های بعدی آسان تر کنید
ژورنال
عنوان ژورنال: Proceedings of the National Academy of Sciences
سال: 2018
ISSN: 0027-8424,1091-6490
DOI: 10.1073/pnas.1810436115